Therefore, from the consumption point of view, whether it is the number of consumer population or spending power, India is at an alarming rate to upgrade, a huge consumer market is taking shape.
Between 2005 and 2015, the total market for consumer electronics in India increased from $ 3.5 billion to $ 12.5 billion, an increase of $ 9 billion. The relevant analysts believe that in the rural market, India will have greater potential for home appliances. The rural market grew from $ 2.1 billion in 2010 to about $ 6.4 billion in 2015; future rural and suburban areas will become hotspots, with an annual growth rate of 25 per cent.
But at present, India's domestic electrical manufacturing industry is relatively backward, so India every year from abroad to import a large number of electrical appliances. Home appliances become oil and gold after India's third largest import product. 2013 - 2016 period, India's white goods consumption compound growth rate of about 8%. In 2016, Haier has announced its record in the Indian refrigerator market: 1-4 months, Haier refrigerator sales in India, an increase of 25%. At the same time, sales in India in India can also save a considerable amount of transportation costs.
It is foreseeable that the Indian people for the purchase of household appliances and the future needs of the replacement will increase, the Indian home appliance market has great potential.