For 2017 Sony has finally re-entered the OLED TV world in a big way. Literally. Its new A1 series of OLED TVs come in 55-inch, 65-inch and 77-inch versions, with each screen squeezing in a 4K-resolution pixel count.
As you'd expect of a premium TV range these days (the A1's starting price is £3,500 for the 55-inch model under scrutiny here), the 4K native screen resolution is backed up by support for high dynamic range (HDR) technology and an innovative, attractive design.
In fact, Sony claims that part of the reason it's taken so long to jump back in with an OLED TV is that it's only now felt able to contribute enough of its own design and performance DNA to stand out from the crowd. Does this ring true?
4x HDMI input
3x USB multimedia ports
LAN and Wi-Fi
Optical digital audio output
There's never been a TV that looks quite like a Sony A1 OLED.
From the front it seems as if the only visible thing is the picture. Partly because the frame around the screen is remarkably thin and finished in a black tone that matches perfectly with the incredibly deep blacks you get with its OLED pictures (more on this later). But also because there's no visible stand; Sony has designed the A1 like a photo frame, where the screen is supported by a fold-out rear leg.